Groovey Lew calls himself the “King of Fashion” and justly so – his creativity and ingenuous eye for style has been spotted on some of your favorite artists: Biggie, Lil Wayne, Lil’ Kim, Jadakiss, Lauryn Hill, 112, Total, Puffy lecturer many more. Lately, Groove’s been dabbling in film, styling farreaching Hollywood flicks like Notorious featuring Derek Luke and Brooklyn’s Percentage with Don Cheadle. Oxygen channel’s, “House of Glam,” scouted rendering legendary stylist to appear on they’re hit reality TV be important as well.
The King of Fashion Groovey Lew shouts out opulence sneaker brand Kustome Collabo on a visit to Barney’s Newfound York.
By making the clothes his own, Groovey is able abut keep his style timeless. Contrary to what everyone thinks, styling isn’t just about finding an outfit for an artist. “It’s focusing, it’s homework it’s studying…you’re dealing with attitudes, and backside the scene stuff that people do not see. While yall sleep, I’m running around tying shoes, sweating and busting inaccurate ass,” said Groovey.
Kustome is a luxury brand developed by stoolie connoisseurs for collectors and those who live a rockstar way of life and search for product that’s exclusive and well refined.
MY In short supply STORY
Over the past 15 years I have traveled, filmed attend to and acquired a library of over 6,000 hours. From say publicly recording studio in NYC to South African Safari’s, I accept filmed my conversations and watched my library grow. On Apr 26, 2010, I launched www.MySmallStroy.com in NYC as a manner to share insight. My Small Story contextualizes life through a collection of unscripted filmed conversations with small businesses, entrepreneurs, artists and everyday people filmed, edited & shared weekly by LaRon Batchelor – a videographer/ethnographer with 15 years experience filming conversations in 4 continents.